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In This Issue

April 2008
April 2008 | Vol. 5 No. 4
Home & Garden with Special Pet Section!

Featured Stories

Featured Women

Monthly Reads

Masha D'yans
A native of St. Petersburg, Russia, Masha moved to the U.S. when she was 14. After high school, which was spent following her artistic muse, she gained admission to the fine arts program at Cooper Union for The Advancement of Science and Art in New York where she studied painting, printmaking and graphic design. After graduation she worked as a Senior Art director, focusing on brand identity, for a number of design and advertising agencies in Boston. Her client roster included accounts such as Human Scale and Reebok. Despite her professional success in graphic design, she never forgot her love for painting and illustration.
Feeling that so much art was lost in commerce, and, well, because she wanted to do what she loved, in 2002 Masha launched a greeting card company based on her own watercolors. Beautifully printed on uncoated card stock Masha’s cards focus on the artwork as the message. Her playful, sensitive, colorful and tactile painting style draws on a plethora of inspirations including fashion, animation, calligraphy, Japanese art, nature and, of course, Russian fairy tales. Whimsical and sophisticated, her themes are evocative of a child’s imagination: euphoric abandon, everyday mystery, and the beauty of imperfection.
In an industry dominated by computer generated and stock art, Masha’s cards have found a large audience. They have been sold internationally at upscale stores such as Barneys NY, Louis Boston, Neiman Marcus, Whole Foods Markets and the Art Store. As the card line grows, based on the same principle of infusing commerce with art, Masha D’yans Design is expanding to a wider variety of products. She recently launched a line of gifts and apparel.
Masha’s New Year’s Ball design was chosen by The Museum of Modern Art for its renowned holiday card line. It has since become the Museum’s top seller and has won the international Louie Award. Pentel, the famous Japanese pen company is spotlighting Masha’s cards as an exclusive compliment to the writing instruments in its newly launched online store.
Urban Outfitters has also fallen for Masha’s work and is offering a line of tee shirts for sale and will introduce wall canvases, throw pillows and blankets in June. Tee Sirts are also available at macy’s and Dillards. If that’s not enough, Masha is featured in the book Today’s Top Stationery Artists available through your local book seller.