Air is a story about a shoe, granted not just any shoe, but seriously,
a whole two hours about a shoe? The Reel Corner was intrigued and recently
sat down in the comfy recliner seats at Park Plaza Cinema on Hilton Head
and found Air to be much more than about a shoe.
“A shoe is just a shoe until someone steps in it.” —Sonny Vaccaro
Matt Damon, Ben Affleck, Jason Bateman, Viola Davis, Chris Messina
Directed by Ben Affleck
Air is a revolutionary tale that changed marketing culture forever. This true tale follows Sonny Vaccaro (Damon), a Nike executive and athletic recruiter hustling to make the deal of a lifetime.
We all know Michael Jordan became a superstar and arguably the greatest basketball player in the history of the game, and the Air Jordan basketball shoe became a slam dunk—the best known and most coveted sneaker of all time. So how does a filmmaker tell a compelling story to which we already know the outcome?