Rewards & Punishments: Are Yours Effective?
Parenting by John Rosemond
Psychologist B. F. Skinner, the formulator of behavior modification theory, was attempting to prove that the same principles that govern the behavior of amoeba, planaria, rats, dogs, and monkeys also govern the behavior of human beings. A very Darwinian proposition, indeed.
What my graduate school professors conveniently “forgot” to tell me: Skinner failed to prove his hypothesis, and no researcher has ever succeeded where Skinner did not. Some have claimed success, but all they’ve succeeded at proving, really, is the fact that human beings are economists by nature. From a very early age, humans weight benefits versus costs and make logical decisions, if not always rational ones.